Marketing & CRM

A TECH; Anastasia Technologies- provides its clients with a reservoir of solutions, designed and otherwise. We work to provide a perfect model and a custom-made result for entrepreneurs, business initiators & owners.

Disclaimer We do not provide any services to other life forms yet.


What is Digital Marketing?

Digital marketing, also known as Online Marketing, is the publicity and promotion of brands and products, for the purpose of linking them with their target audiences and potential customers using the internet and other forms of digital communication. The most common ways to obtain prospect buyers are social media, web-based advertising, text and multimedia messages, email lists and commercials / campaigns.



The field of digital marketing is composed of 6 key areas;


Search engine optimization - SEO

SEO is a tool that allows us to make web pages as attractive as possible for search engines like google. Search engine optimization is an art and a science. There are specific parameters and principal elements that an engine "looks at" when qualifying a result, as described by Search engine journal:

✔    High-quality content.
✔    Mobile-first.
✔    Page Experience.
✔    Page speed.
✔    On-page optimization.
✔    Internal links
✔    External links

Read more about that and about how we integrate SEO into our web-oriented technology here .



Pay-per-click Marketing

As suggested by its very name, PPC, or pay per click - is when an ad is posted on a digital platform and gets a click,
thus the advertising party pays. Every single time that happens is when the advertiser is charged, aka- pays per click.

HOW DOES IT WORK?

The short answer is that an algorithm chooses when and how people see an ad. For example, the google algorithm prioritizes all available ads based on a few factors, such as; ad quality, web or landing page quality, the amount that was placed as a bid for a specific ad, the relevance of it for the user, based on the inputted keywords, etc. When a user clicks on an ad and a purchase is made, the user called the advertiser's office or just a simply signed up to a newsletters; That's widely considered conversion.



Content - based / Visual Marketing

The content marketing institute defines content marketing as "a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. "

WHY DOES CONTENT BASED MARKETING MATTER?

62%   of the companies that have over 5,000 employees produce daily content.
91%   of consumers are prepared to reward brands for their authenticity.
92%   of marketers report that their company views content as an asset to business.

Content is the present and the future of marketing, so it can not be taken lightly. It's all about creating exactly what your audience wants to hear, see and experience based on their psychographic information such as pain points and goals, demographics, and other parameters that define them. Real content marketing answers questions like 'What drives my audience?' 'What problems do they have that my product or service can fix?'

See and read more about how we can aid with visual content creation here .



Social Media Marketing

According to 'AdWeek', 91% of retail brands utilize at least two social media platforms to communicate and reach their customers, using social media as a part of their online marketing strategies. On the other hand, the average internet user has over five social media accounts. Social media marketing uses social media platforms for advertising products, services, or brands. This allows a business to connect with a community through social media following, content and influencers/advertisers. A social media presence is essential to stand out and communicate the value you can provide.

THING YOU CAN DO FOR YOUR BRAND USING SOCIAL MEDIA

✔    Find new leads to convert into customers.
✔    Generate traffic to your website or landing page.
✔    Build hype and excitement for upcoming events, product releases, sales, etc.
✔    Keep an everyday conversation with your customers and collect reviews easily.
✔    Build a solid reputation based on social approval.



Affiliate Marketing

AM is an advertising model in which a company pays others (e.g., bloggers, influencers, or marketers) to advertise their products and services and generate sales or qualified meetings with prospect clients. It is about partnering up with promoters that can bring more exposure and business. To successfully establish an affiliate program a business needs to give those affiliates the tools that they need to succeed; that includes incentives for great results as well as marketing support and pre-made materials.

Check out and join our Affiliate program here .



DM / Email Marketing

Email marketing, per se, is an effective and proven technique. A survey created by the content marketing institute found that at least 89% of businesses and professionals use email marketing as their first and most effective lead generator. The idea behind email marketing is straightforward: It starts out with sending a promotional message, then waiting for your lead to click on it. The actual task however, is much more complex, and requires some excellent skills. That is, if you want your prospects to engage with the email sent. The main goal of an email marketing campaign is for your leads to see it as valuable and helpful rather than promotional or redundant and even annoying.


Use visual aids to promote

For any and all purposes.


Talk to us :)

you can consult us to figure out what's the best way to integrate our methods and experience into your business.




If you would like to know more, or you have any questions
Schedule a free consultation, here